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Writer's pictureShe Talks Asia

Joanne Valdez on true leadership and creating ripples of change

A public servant at heart, Joanne Valdez is a community leader based north of the Philippines, who was recognized as one of the Ten Outstanding Young Men (TOYM) in 2022 of the Philippines and in 2023 and Ten Outstanding Young Persons of the World (TOYP) for her work founding Candon Youth For Empowerment. Above all, she is a dedicated wife and mother who cherishes quality time with her loved ones and is committed to helping create a better future for the next gen.



What do you do for a living, and what are the things that make you feel more alive?

I have been an elected member of the city council for 8 years now. I am from Candon, Ilocos Sur a 4th-class city in the northern part of the Philippines, known for its agriculture, mainly rice and tobacco. I feel most alive when I am doing the things I am passionate about—traveling, learning, and working with the youth. My fulfillment comes from seeing the real-world impact of our interventions. It’s not about accolades or recognition, but knowing that in small ways, lives have been transformed. The biggest reward is when your presence and efforts lift others up, helping them see the light when they couldn't before.

 

How old are you?  

I am 37.

 

“I am most known for…

being approachable.”


“I am most proud of…

empowering the youth.”


What do you think is the biggest challenge, and the best thing, about being your age?

I started in politics young, and as a woman, it took time to establish credibility and acceptance. Often, my words weren’t taken seriously. But over time, I’ve learned that the real mark of leadership isn’t about being the loudest voice in the room, but about the ripple effect you create—helping others, even if it’s in small, quiet ways.


The best part of being at this stage in life is that I can be myself. I feel confident enough to connect with people across different demographics and belief systems, and I can now lead with authenticity. It’s not about proving yourself anymore, but about showing up in a way that genuinely makes a difference.

 

How have you grown wiser in the past few years?

In my work, I have met many inspiring people who have influenced me. Their stories and the wisdom they share remind me that true growth comes not from stacking accomplishments but from how many people you’ve uplifted. Every day, through shared experiences and the lessons learned, I’ve come to realize that the greatest legacy you leave is in the hearts you’ve touched and the lives you’ve helped change.



What are the best pieces of life advice you have ever received?

To always choose to do a good turn daily. Whether it’s helping lighten someone’s load, listening to someone who needs a kind ear, or simply making someone smile. It’s not always easy, but I’ve seen people who, despite their own struggles, still find ways to extend kindness. Their selflessness teaches me that true power lies not in what you gain, but in what you give. Life is about walking with an open heart, knowing that even the smallest actions can leave a lasting impact.

 

Who are the women who have played a pivotal role in your growth, and what kind of support did that look like?

Many women have shaped who I am today. The nuns at school instilled in me a sense of compassion and generosity, and I’ve had the privilege of having mentors who continue to support and guide me to this day. Women in various fields—from NGOs to government—have also been a source of inspiration, demonstrating resilience and leadership.


But I’ve also drawn strength from the women I serve in my community. Their dedication and courage remind me that true leadership isn’t about rising above others but lifting them up. It’s in these quiet moments, where the impact isn’t loud but deeply felt, that I realize the true measure of success.

 

Who are the women you look up to, and how have they helped shape your life?

My mother’s commitment to community service, especially through free medical missions, showed me the true value of giving back. Mama Aleli worked quietly, without seeking recognition.

 

In college, my TV Production teacher, Ms. Chary Diño, became a life mentor. Her passion for her work sparked a sense of purpose in me, and she gave me my first opportunity in the professional world. Though she worked behind the scenes, her influence on my life was big. She wasn’t in the spotlight, but her ability to empower others, including myself, was impactful.

 

Mama Aleli and Ms. Chary taught me that the most meaningful work isn’t always in the limelight. Real power lies in the quiet, steady influence you have on others—helping them rise, without needing the credit for their success. It’s about being the one in the background, creating opportunities for others to shine, knowing that their growth is a reflection of the impact you’ve made. That’s the kind of leader I strive to be—someone who empowers others, even when no one is watching.

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